The Center for Copyright Information (CCI) today announced the appointment of copyright expert, Jill Lesser, as its Executive Director. Lesser is expected to help Hollywood accelerate its plans for the establisment of the "Copyright Alert System" (CAS).
In addition the group announced the members of its consumer-focused Advisory Board and an agreement with the American Arbitration Association (AAA) to implement an independent review
process for consumers.
CCI was formed
2011 as part of a collaborative effort between U.S.
content creators in the movie and music industries and
Internet Service Providers (ISPs) to develop a "Copyright
Alert System" (CAS) and educational framework intended to
inform the public about and deter copyright infringement
through direct communication with consumers. Lesser will
help lead the group in its work with the partner ISPs and
content owners to implement the CAS, which is focused on
the distribution of copyrighted content through
Lesser's background includes serving as the Deputy
Director of Public Policy and Director of the Civic Media
Project at People for the American Way (PFAW) and as
Senior Vice President for Domestic Public Policy for AOL
Time Warner, Inc. She is also a Board Member of the
Center for Democracy and Technology.
The Copyright Alert System addresses online piracy
problems with a series of early alerts -- up to six -- in
electronic form, notifying the subscriber that his or her
account may have been misused for online content theft of
film, TV shows or music. It will also put in place a
system of "mitigation measures" intended to stop online
content theft on those accounts that appear persistently
to fail to respond to repeated Copyright Alerts. The
system will also provide subscribers the opportunity for
an independent review to determine whether a consumer's
online activity in question is lawful or if their account
was identified in error.
The program creates no new laws or formal legal
procedures, nor does this system require account
suspension or termination. In addition, ISPs will not
provide their subscribers' names to rights' holders under
this agreement, except pursuant to a properly issued
subpoena or court order.
CCI also announced the formation and membership of its
Advisory Board, which will include Jerry Berman, the
chairman of the Internet Education Foundation and founder
of the Center for Democracy and Technology; Marsali
Hancock, the president of iKeepSafe.org; Jules
Polenetsky, the current director and co-chair of the
Future of Privacy Forum; and Gigi Sohn, internationally
known communications attorney, and president and CEO of
Public Knowledge. Pursuant to the Memorandum of
Understanding (MOU), the Advisory Board will consult on
issues the Executive Board is considering with regards to
the design and implementation of the CAS, as well as
CCI?s educational framework.
In addition to these appointments, CCI announced the
retention of the American Arbitration Association (AAA),
a leader in conflict management. AAA will be the
independent entity that manages the program?s independent
review process, including the training of neutral
reviewers for situations where a subscriber has received
multiple alerts but believes a mitigation measure should
not be imposed.