B&O PLAY, Bang & Olufsen?s new brand, has announced
its first product offering, the Beolit 12 portable
Designed by Danish designer, Cecilie Manz, Beolit 12
features Apple?s AirPlay technology. It allows you to
play music wirelessly from your iPod, iPhone, iPad,
Mac or PC when connected to your wireless network. It
is designed to be portable and has a built-in power
supply and a rechargeable battery. The power cord
packs neatly away inside the system when not in use.
The rechargeable battery has capacity to charge an
iPhone or other connected device and play back music
for up to 8 hours at normal sound levels.
Also, despite its relatively small size, the Beolit 12
features a 120 Watt digital Class D power amplifier
system, which individually drives two 2" tweeters and
a 4" woofer. The sound system is designed and tuned by
the same sound engineers that delivered the BeoLab 5
high-end speakers from Bang & Olufsen.
Attention to detail has always been a Bang & Olufsen
signature competency. An Italian full-grain leather
carrying strap is diagonally mounted for stability
when the unit is carried around, and the aluminium
speaker grill wraps around the unit, making the
speaker fabric visible behind the grill to allow for
different discrete colour options. The top of the
unit, with its volume, power and network controls has
a non-slip rubber insert, so you can safely place your
mobile device here while charging or playing.
With a recommended consumer price of EUR 699 in Europe
and $799 in the USA, the Beolit is the most affordable
sound system from the Bang & Olufsen company in many
Beolit 12 will begin to arrive in Bang & Olufsen
showrooms globally, Bang & Olufsen online store(s),
and select Apple stores (including Apple Online store)
in late January 2012 in the dark grey option.
Additional colors will include yellow, blue, and light
grey, and those will arrive in showrooms this Spring