Intel is showcasing its new retail solutions designed to deliver more relevant experiences to shoppers along with tools in the hand of retailers and advertisers at the National Retail Federation Convention held in New York.
Consumers today are bombarded with advertisements while companies are searching for ways to determine if their campaigns are effective. To resolve this, many retailers and advertisers are turning to digital signs to bring meaningful to consumers and enable more effective marketing for companies.
Intel is offering retailers the Intel Audience Impression Metrics Suite (Intel AIM Suite), an an intelligent Software-as-a-Service (SaaS) offering designed to bring personalized content to consumers and provide retailers and advertisers with measurable results through digital signs. The software anonymously monitors viewer metrics, such as gender, age bracket and length of attention and analyzes the data in real-time.
With Intel AIM Suite, retailers and advertisers can instantly tailor the featured content of digital signs to align with viewer demographics, providing consumers with more relevant, customized advertising while enabling advertisers to gather more accurate data for better tracking.
Optical sensors mounted on digital signage displays send real-time pixel data to the Intel AIM Suite software. The software then analyzes this data to detect an arrangement of pixels that resemble the general pattern of a human face.
The audience detection algorithms have statistically learned the pattern of a human face and are able to discern resemblance of various features, including eye socket regions and nose regions, to determine anonymous, basic viewer demographics, such as age bracket and gender.
Intel claims that in order to maintain consumer anonymity, the software does not collect any personally identifiable information or record any images or video footage.
The new Kraft Foods DIJI-TASTE, developed in collaboration with Intel, delivers a new
approach to product sampling through an interactive digital experience. The first deployment of DIJI-TASTE uses Intel AIM Suite to anonymously detect the age bracket of the user and offer complimentary samples of TEMPTATIONS by JELL-O desserts to adults who approach the station. The JELL-O DIJI-TASTE experience is currently deployed at the Shedd Aquarium in Chicago and South Street Seaport in New York.
In an effort to expand its reach and interaction with shoppers beyond TV and the Internet, Intel collaborated with HSN to develop a massive interactive touchwall. The solution allows HSN the opportunity to engage with consumers at various food and wine events throughout 2012 by offering a virtual cooking class with chef Wolfgang Puck.