LG will introduce its Google TV at the 2012 International CES next week in Las Vegas. LG Smart TV with Google TV combines the familiarity of Google's Android OS with LG's 3D and Smart TV technologies.
"LG has constantly strived to provide consumers with wider choices in home entertainment that bring the highest level of sophistication and convenience," said Havis Kwon, President and CEO of the LG Electronics Home Entertainment Company. "Through Google TV, LG has merged Google's established Android operating system with LG's proven 3D and Smart TV technologies, offering consumers a new and enthralling TV experience."
LG will showcase a new line of TVs powered by Google TV running on their own L9 chipset at CES. The company's Google TV offers ease of use, thanks to the combination of its Android-based user interface and the Magic Remote Qwerty designed by LG. LG Google TV's user interface and main screen have been designed for easy browsing and content selection. Multi-tasking is also possible, as the search, social networking and TV functions can be run simultaneously. The user interface can be accessed using the Magic Remote Qwerty which combines the benefits of LG's Magic Remote with a QWERTY keyboard.
Based on LG's own Film Patterned Retarder (FPR) technology, CINEMA 3D glasses are battery-free and lightweight, and affordable. And with a single click of the remote, any 2D content can be viewed in 3D, thanks to the built-in 2D to 3D conversion engine.
Alongside Google TV, LG will continue to advance its own Smart TV platform based on NetCast using open web technology such as Webkit browser and Linux. LG Smart TV with NetCast will be available globally in 85 plus countries at launch.
LG Smart TV with Google TV will be available in two series at launch in the US in 2012. The first demonstration of LG's Google TV will take place at CES, Jan. 10-13.
LG is joining Sony and Samsung in partnering with the search giant to get a foothold in the emerging Internet TV market.
Chipmaker Marvell Technology
, chip designer MediaTek and TV manufacturer Vizio were also new partners for its Google TV service.