Although most expected Apple to announce new products
such as its iPad 3 tablet or an Apple-branded TV in an
upcoming January event, industry insiders believe that
the company will issue some media-related
Apple is expected to hold an event for its new services
in New York at the end of this month.
Apple's senior vice president of Internet Software and
Services will host the event, according to an
AllThingsD report. Given that Eddy Cue is in charge of
media-related services, including the iTunes Store, App
Store, iBookstore and iAd, the site predicted his
announcement will focus on this area.
Zeus Kerravala, an analyst with ZK Research, said that
Apple would probably highlight changes to iBooks this
month, citing his own sources .
"It's a media-related event of some sort," said . "And
it looks like it will be something about books and
magazines, about iBooks. The fact that it's going to
take place in New York City gives that away."
He expects Apple to revamp the iBooks app on its iOS
devices, and offer Mac users the ability to read books
on those machines, probably using the iCloud service
that currently emphasizes music.
Another possibility suggested today by multiple media
outlets was an expansion of Apple's efforts in digital
Apple has a history of announcing products during the
week of the Consumer Electronics Show (CES), where it
does not exhibit.
hinted that Apple would release two new iPads at the iWorld in January 26, 2012.