The world's first 55-inch OLED TV will feature "4-Color
Pixel" and Color Refiner technology, implemented by LG
to bring consistent, accurate colors.
The 55-inch OLED TV (55EM9600) which will be presented at the Consumer Electronics Show (CES) in Las Vegas, is incorporating the company's 4-Color Pixels and Color Refiner features with LG Display's OLED (organic light-emitting diode) panels to generate "the most natural colors of any TV set" at a much lower price point than could have been achieved using the standard manufacturing process, according to the S. Korean company.
"Working closely with LG Display, we have a product
which not only delivers on all the advantages of OLED
over LCD but at a significantly lower cost than what
could be achieved using existing OLED manufacturing
technologies," said Havis Kwon, President and CEO of LG
Electronics Home Entertainment Company. "OLED is
clearly the future of home TV entertainment and LG is
very focused on making this exciting technology as easy
as possible for consumers to embrace."
What sets LG's TV picture apart from other OLED TVs is
4-Color Pixels and Color Refiner which work together to
generate natural and accurate colors that are sharp and
consistent. The 4-Color Pixels feature allows for more
accurate color depiction by using a set of four colors
(red, green blue and white) in comparison to the RGB
setup used by other OLED TV manufacturers. Color
Refiner ensures consistency in colors from a wider
viewing angle via an LG algorithm which improves and
refines hues and tones. This is in contrast to other
OLED TVs which often exhibit drastic changes in hues
from different viewing angles and abnormal color gamut.
Boasting an infinite contrast ratio of over 100,000,000:1, LG's OLED TV
exhibits vivid colors and the smallest details
regardless of the overall luminance of the on-screen
image. In turn, colors and details throughout an entire
image are preserved with clarity and sharpness, even
when displaying scenes with dark lighting. Such color
capabilities are technically impossible with LED and
LCD display panels. And at 1,000 times faster (0.1 microseconds) than
LED/LCD displays, LG's OLED TV shows clear motion
without any blurring or bleeding.
LG's Slim and Narrow Bezel design also gives the TV a
sleek, minimal look and at only 4 mm (3/16ths of an inch) thin and a mere
7.5 kg (16.5 pounds), LG's OLED TV practically blends into the wall.