According to DEG's Third Quarter 2011 Home Entertainment Report, the third quarter 2011 results mark a stabilization of the industry, underscored by significant gains in Blu-ray Disc and solid increases in electronic sell-through (EST) spending.
DEG report is compiled by DEG members, tracking sources and retail input.
Overall consumer spending jumped nearly five percent compared to the third
quarter a year earlier, marking a major milestone, as this is the first time
spending has increased since the first quarter of 2008 when the economic
downturn began, the report says.
There were a number of promising trends in the third quarter, signifying an
ongoing consumer appetite for home entertainment products. Among the bright
- Blu-ray Disc and EST continued their steady gains with consumer spending on
Blu-ray sell-through up an impressive 58 percent and EST up nearly 13 percent
compared to the same period last year.
- For major box-office hits, sales of packaged goods often surpass 50 percent on
Blu-ray in their first week of release.
- Catalog Blu-ray sales are also on the rise, with year-to-date increases of
more than 60 percent, led by the stellar sales of popular classics such as Star
Wars, Citizen Kane, Scarface and The Big Lebowski, among others.
- Among the various services and platforms for delivering filmed entertainment
to consumers, Blu-ray, EST, and streaming all saw growth in third quarter 2011.
These also represent some of the industry?s highest growth margin areas.
- The number of Blu-ray homes continues to climb, soaring 52 percent in the
third quarter from a year earlier (including BD set-tops, PS3s and HTiBs.) Total
household penetration of all Blu-ray compatible devices now stands at more than
33.5 million U.S. homes.
- Further, 5.5 million HDTVs were sold to U.S. consumers in the third quarter
2011. HDTV penetration to date is now at more than 69.5 million U.S. households.
- The industry is confident the holiday season will be strong. Theatrical
blockbusters coming to home entertainment in the fourth quarter include Captain
America: The First Avenger, Cars 2, Cowboys & Aliens, Hangover 2, Harry Potter
and the Deathly Hallows: Part 2, The Help, Kung Fu Panda 2, Rise of the Planet
of the Apes, The Smurfs, and Water for Elephants.