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Appeared on: Friday, September 30, 2011
Google Analytics To Provide Real Time Data

Currently, Google Analytics analyzes past performance. Today Google brings real time data to Google Analytics with the launch of Google Analytics Real-Time: a set of new reports that show what?s happening on your site as it happens.

You'll find the Real-Time reports only in the new version of Google Analytics. Real-Time reports are in the Dashboards tab though they will move to the Home tab in the updated interface next week, Gogole said. You will have access to Real-Time reports if you are an Administrator on your Analytics account, or if you have access to a profile without profile filters. Real-Time does not support profile filters.

Google Analytics Premium

In addition, Google unveiled a paid version of its Google Analytics software: Google Analytics Premium.

Here's a summary of what that covers:

- Extra processing power - increased data collection, more custom variables and downloadable, unsampled reports
- Advanced analysis - attribution modeling tools that allow you to test different models for assigning credit to conversions
- Service and support - experts to guide customized installation, and dedicated account management on call - all backed by 24/7 support
- Guarantees - service level agreements for data collection, processing and reporting

Google Analytics Premium is available for a fixed annual fee in the United States, Canada, and the UK. You can get it directly from Google or through Google Analytics Premium Authorized Resellers.


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