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Apple is reportedly looking at licensing its AirPlay service to consumer-electronics manufacturers.

Bloombergg today reported that Apple is weighing an expansion of its AirPlay audio service to include streaming video from an iPhone or iPad to television sets, citing to two people familiar with the project.

Under the plan, Apple would license its AirPlay software to consumer-electronics makers that could use it in devices for streaming movies, TV shows and other video content, Bloomberg added.

Apple now licenses AirPlay only for streaming audio.

AirPlay was introduced in September as a way for users to wirelessly stream audio and video from an iPhone or iPad to the $99 Apple TV.