Vice magazine, Dell and Intel today launched Noisey.com, a new music discovery platform that profiles emerging bands and local music scenes from around the world.
The web site is captivating original short videos, giving viewers access to the lives of bands on and off the stage. By capturing the complete live music experience, viewers can join bands on the road and share their experiences as they get ready for a show, meet fans and industry insiders, and explore the city and its local culture.
Noisey premiered on March 18 at SXSW with a showcase event featuring Bun B, Ariel Pink, Yuck, JEFF The Brotherhood, Oberhofer and Dirty Beaches. The site will release new content on a daily basis and debuts with over 40 episodes. Each episode includes five segments, including a short documentary introducing viewers to the band and the local music scene, then four segments of uninterrupted performances.
"No one is positioned quite as well as Intel to push the technical boundaries of Noisey.com and the resulting platform is nothing if not pioneering for the music community," said John Galvin, director of Intel's Partner Marketing Group. "Music and technology go hand in hand and with the introduction of Noisey we are able to introduce emerging musicians to a worldwide audience in an incredibly unique and infectious way."
"There is no other venue to get discovered like this," said Michael Tatelman, Dell's Vice President of North America Consumer Sales & Marketing. "Noisey.com is a discovery engine for young, cutting-edge music, and Dell's involvement from the very beginning makes Noisey even more unique. Dell's influence was to push the bounds of digital delivery and ensure Noisey.com was something no one has ever seen before."