Ongo Inc. on Tuesday launched Ongo, a personal news service funded by New York Times Co., Washington Post Co, and Gannett Co in an attempt to get readers to pay for online news.
Ongo delivers full articles and customization features, along with
editorial curation that uncovers interesting stories beyond the day's
Ongo is accessible through any web browser on computers, smart phones
and tablets for a single monthly fee. The basic subscription plan
includes articles from the Associated Press, the Washington Post, USA
Today and select stories from the New York Times and Pearson PLC's
Financial Times. Users can add titles, such as the Guardian and the
Detroit Free Press, for 99 cents a month for each additional source.
Ongo also features tools for searching, saving and sharing stories
that matter most to readers, displayed in an ad-free web environment.
Many of today's online news aggregation services are disjointed,
distracting experiences - providing only snippets of articles
surrounded by links and ads that require readers to jump from site to
"Ongo is launching a news service that puts readers first, and will
continue to do so by adding new publications and features," said Alex
Kazim, Ongo Inc.'s founder and chief executive officer. "Ongo
redefines readability and provides the most sought-after content from
top sources. Our smart tools ensure that readers get the news they
need while our editorial team spotlights the interesting, informative
and entertaining stories that shouldn't be missed."
Smart news features built into Ongo work across all titles include:
1. Ongo Home - A single "front page" for the most important daily
news, along with stories of interest picked by Ongo's editors.
2. Titles - Quick access to news by a subscriber's
3. My Topics - A subscriber's customized news "playlist" arranged
by title, section or keyword.
4. Clippings - A convenient place to save articles for later
5. Ongo Search - Fine-tuned news search by category, title, date
or writer with readily accessible tools for quick filtering of
results. Search results cover all titles within Ongo, not just those
in a subscriber's package.
6. Sharing - Invitation-only "Clubs," which are discussion groups
among Ongo subscribers. Even non-subscribers can participate in
Clubs, receiving emailed and posted articles from Ongo subscribers,
extending the value of Ongo membership.
The Ongo subscription package is $6.99 a month, providing coverage
from the Associated Press; all original Washington Post content from
The Washington Post print edition; all content from USA TODAY; New
York Times Picks, a selection of top stories from The New York Times;
and selected content from the Financial Times. Subscribers can add
one title of their choice from a list of selected publications as
part of the subscription package. Additional titles can also be added
to the subscriber's account, starting at 99 cents a month.
At launch, Ongo is offering a free one-month trial to everyone who
sets up a subscription. There is also a free "day pass" for one day
of access to Ongo without having to provide a credit card number.