Barnes & Noble Inc said that sales of digital books made through its
website now exceed those of traditional books that it sells online.
The world's largest bookseller also today announced that with
millions of NOOK eReading devices sold, the line has become the
company's biggest bestseller ever in its nearly 40-year history. The
new NOOKcolor Reader's Tablet, introduced just eight weeks before
Christmas, is the company's number one selling gift of the holiday
Barnes & Noble also announced that it now sells more digital books
than its large and growing physical book business on BN.com, the
world's second largest online bookstore.
Demand for the NOOKcolor remained high following the product's
introduction in late October through the holidays, the company said.
The company also experienced robust sales for its line of NOOK 3G and
Wi-Fi devices, which feature an E-Ink display and a color touchscreen
The company also reported record holiday sales from its comprehensive
two-million-title catalog, including nearly one million NOOKbooks
purchased and downloaded on Christmas Day alone. Through Barnes &
Noble's eReading offerings, users can buy and read their NOOKbooks on
NOOKcolor, NOOK 3G, Wi-Fi, and using NOOK apps on popular devices
including iPad, iPhone, Android smartphones and more.
NOOKcolor is a full-color touch Reader?s Tablet that integrates
books, magazines, newspapers and children's books - all in color in a
device that weighs less than a pound. It features a 7-inch VividView
Color Touchscreen. NOOKcolor is available at your local Barnes &
Noble store and at www.NOOKcolor.com, as well as Best Buy, Walmart
and Books-A-Million stores.