MySpace on Thursday announced that Google will continue to power advertising and search at the online social network under
pressure to improve its financial performance.
Myspace and Google announced a multi-year agreement to renew and
expand their long-standing search and advertising relationship.
Under the terms of the new agreement, Google will continue to
power Myspace search and search advertising and will also provide
additional display advertising services.
Tthe agreement provides Myspace with web search and search
advertising as well as full display ad solutions (including
participating in the Google Display Network and DoubleClick Ad
Exchange)
"We're excited to deepen our partnership with one of the largest
social Web properties in the world, MySpace," said Google vice
president of global media and platforms Henrique de Castro.
"We're pleased that our technology will benefit MySpace's users
on its newly redesigned site, and that MySpace has chosen our
display advertising solution to increase its returns."