Toshiba plans to release the world's first LED TVs with
integrated battery back-up next year, in an effort to strengthen
its market position in the ASEAN region.
Toshiba's Power TV family includes the first LED TVs with
integrated battery back-up. Developed to bring quality viewing to
wide segments of the market at affordable prices, the Power TV
family promises to deliver high picture quality, dramatic sound
and low power consumption, all housed in slim designs.
Power TVs series are designed for tough infrastructure
conditions. The PC 1 range, one of three in the series, are the
world's first TVs to integrate a stand-by rechargeable battery, a
useful feature in areas where power supply can be uncertain.
Fully charged, the battery can power a TV for approximately 2
hours, long enough for the broadcast of a full soccer game,
according to Toshiba. Power TV series also features "Auto Signal
Booster" that improves signal sensitivity and allows viewing in
areas with weak signal strengths and "Auto View", optimizes
picture settings according to the ambient lighting condition for
greater viewing and lower electricity consumption.
The release is part of Toshiba's strategy to strengthen its TV
business in the ASEAN economies (Indonesia, Malaysia, the
Philippines, Singapore, Thailand, Brunei, Myanmar, Cambodia,
Laos, and Vietnam.)
Toshiba also plans to reinforce its presence throughout ASEAN by
rolling out a new line-up of LCD TVs.
Besides the Power TV family, Toshiba will launch the 55ZL800
flagship model; the first 3D LED TV series for the ASEAN market.
The 55ZL800 is inspired by the CELL REGZA TV, Toshiba's flagship
TV introduced for the Japanese market, and features Toshiba's
newly developed CEVO Engine, a high-performance multi-processor
platform that offers high image quality, sound and 3D
The WL700 series of slim LED TVs, which will be available in
46-inch and 55-inch models, have been designed in a collaboration
between Toshiba's in-house design team and Jacob Jensen Designs.
The WL700 series stands out for a minimalist design in glass and
metal, a slim profile, only 29mm deep, and a bezel-free screen.
"Our business is global, but we recognize that different regions
have different characteristics and requirements. Toshiba's visual
products enjoy a long-standing reputation for quality in the
ASEAN region, and we are more than confident that we can further
contribute to our customers in this important market with
leading-edge products that feature functions and capabilities
The global LCD TV market is growing briskly. Toshiba estimates
show 2009's global market of 142 million units climbing to 200
million units in 2012, an average annual growth rate of 12
Toshiba recorded global unit sales of 10 million units in FY2009,
ended March 2010. The company aims to boost that figure
significantly this year, and positions growth in the ASEAN
economies as the cornerstone of its strategy. Toshiba aims to
achieve sales for more than 1.2 million TV units for ASEAN market
in FY2011, which translates into a 20% market share.