Microsoft today announced it has sold one million Kinect for Xbox 360
units worldwide in 10 days and is on pace to hit five million by the
end of the year.
"We are appreciative of the response we have seen from consumers that
has culminated in sales of more than one million units in the first 10
days on the market for Kinect for Xbox 360," said Don Mattrick,
president of the Interactive Entertainment Business at Microsoft.
"This is a great start to the holiday season, and we will continue to
work with our retailer partners to keep pace with high demand and
deliver against our plan to sell more than five million Kinect sensors
worldwide by the end of this year."
Before the Kinect launch, Microsoft raised its worldwide sales
forecast from three million to five million sensors sold by year-end.
Kinect launched in North America on November 4, followed by Europe on
November 10, and will land next in Asia (November 18) and Japan
(November 20). By this holiday, controller-free games and
entertainment will reach more than 60,000 retailers in 38 countries
with up to 17 Kinect games available.
For Xbox 360 consumers worldwide, Kinect provides an exciting way to
access and interact with entertainment. With just the wave of a hand
or the sound of a voice, consumers can play games, stream music, watch
HD movies and live ESPN sporting events, and engage in video chat.
Microsoft also recently announced that the more than 25 million Xbox
LIVE members have spent more than one billion hours on the service a
month, an average of over 40 hours per member. In addition to Xbox 360
console momentum, and the ever-expanding service and content library
of Xbox LIVE, Microsoft released franchise games such as Halo: Reach
and Fable III to hordes of devoted fans this fall, as well as
announcing that Xbox 360 will be the first console to launch add-on
content for all Call of Duty games through 2012, helping drive
industry software sales.
There are several opportunities for new and current players to
literally jump into the action:
* Kinect for Xbox 360 sensor: If you already have an Xbox 360
console, the stand-alone Kinect for Xbox 360 at an estimated retail
price of $149.99 includes the Kinect sensor and Kinect Adventures and
works with all of the 45 million Xbox 360 consoles currently in homes
* Xbox 360 4GB console with Kinect: For those new to Xbox, the
Xbox 360 4GB console with Kinect, priced at $299.99, includes the new
flat black Xbox 360 4GB console, Kinect sensor and Kinect Adventures,
which will have families off the couch and enjoying entertainment
quickly and easily.
* Xbox 360 250GB console with Kinect: For the serious
entertainment experts in the family, the Xbox 360 250GB console with
Kinect, priced at $399.99 ERP, includes the glossy black Xbox 360
250GB console, Kinect sensor and Kinect Adventures and provides more
memory to store movies, music and more.