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Today, YouTube Leanback moves forward into a new role at the center of the YouTube experience on Google TV, which users will start seeing in U.S. stores this week.

When users view Leanback on Google TV (or online), videos based on their subscriptions and viewing history will begin playing immediately. If those don?t pique users' interest, Leanback offers 10 channels, updated daily, featuring popular and interesting videos in genres like Comedy, Entertainment, News, Science & Technology, How To & Style, and more. Users can also watch full-length movies and TV shows rented from youtube.com in the highest quality.

Youtube announced the launch of YouTube Leanback in beta back in July. If you didn?t get a chance to check it out, Leanback is a new way to experience YouTube on a big screen. Youtube named it "Leanback" so you could do just that: kick back and, with as little effort as possible, enjoy hours upon hours of YouTube videos. When you go to www.youtube.com/leanback, you?ll note that videos start playing immediately, are always presented in full screen and HD (when available), and you can browse using just the arrow keys on your keyboard.

Visit www.youtube.com/leanback to try it out.