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Appeared on: Monday, September 13, 2010
Primera Announces First On-Demand Color RFID Label Printer

Primera Technology today announced its RX900 Color RFID Printer.

RX900 is the world's first and only full-color RFID "on demand" full-color RFID label printer. Labels are printed, encoded, verified and dispensed one at a time, making the printer ideal for applications where one or more labels at a time are required. All popular linear and 2D bar code symbologies are supported.

The built-in RFID reader/encoder module is supplied by Intermec. It is compliant with EPC Global Gen 2 Class 1 and ISO 18000 -b and -c specifications for the widest range of deployments in real-world applications.

Print resolution is up to 4800 dpi. Separate cartridges for cyan, magenta, yellow and black ink make label production highly economical since only one color at a time is replaced. Full-color print speeds of up to 4.5" (114mm) per second make label production fast and convenient.

Supported substrates include matte and gloss inkjet papers, vinyl, polypropylene and polyester. A high-degree of water, smudge and smear-resistance is achieved through advanced dye-based inks and the print surfaces of inkjet labels such as Primera's TuffCoatT labels. Most popular inlays from major RFID companies can be integrated into labels.

The RX900 Color RFID Printer will ship in November 2010. It is priced at US$4995 (MSRP). Pre-orders are now being accepted by Primera.



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