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Appeared on: Wednesday, June 23, 2010
Latest Bing Comes With Entertainment Features

The latest release of Bing one of the biggest investments Microsoft is making is in the area of entertainment, the company said today.

The new Bing focuses in four key areas: Music, Gaming, Movies and TV.

Music: Answers, Lyrics, 5 million free plays
Over 70 percent of people look for lyrics online. The new Bing offers an easy to safe way to find song lyrics to all in one place.

In addition to the full Bing answers experience where users can get photos, videos, and even tour dates for their favorite acts, Bing partnered with Zune and it is now able to offer full-length streaming for more than 5 million songs. Users get a single play of every song in this 5 song catalog, and after that 30 second previews. When it?s time to buy, bill is offering the ability to purchase and download songs from Zune, iTunes and Amazon.com MP3.

Gaming: Search, Click, Play.
In the gaming realm, people go to the web to choose which games to buy, become a better gamer by finding cheats and walkthroughs, and find and play casual games online in a safe and easy manner. Working with some of the best data sources out there, Bing now provides detailed information on over 35,000 games, including reviews, cheats and walkthroughs for games.

Working with the Microsoft Games team Bing offers nearly 100 of the most popular casual games online safely from right within Bing. So users can now search for their favorite casual game, and with one click, be playing the game. This is cool for a couple of reasons. First, it?s easy. Second, hosting the games inline means users can be sure they are actually games and not malware. Finally, the Microsoft Games team included some fun social features that allow users to actually invite friends from their social network to play with them right from the game.

TV: The Shows You Love, A Click Away
Bing brings together a collection of full length TV episodes and visually organized them. For all those who watch TV on an actual TV, Bing is offering guide information to help them easily find what?s on in their area from their service provider.

Movies: Plan the perfect night out
Bing brings information and tools users need to get to the movie stress free. Reviews from the pros, real time Twitter and Facebook sentiment, real time traffic information and directions, nearby restaurants and even parking information from Bing Maps make it simple to spend less time searching and more time doing.

All of this stuff is going live right now, with the exception of the TV listings, which will be along in a couple of weeks, and the music playback will ramp up over the next few days, Microsoft said.


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