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Appeared on: Wednesday, March 10, 2010
Google Opens App Store For Business

In an effort to persuade more companies to rely on applications piped over the Internet, Google today announced a new online store for integrated business applications.

The Google Apps Marketplace allows Google Apps customers to discover, deploy and manage cloud applications that integrate with Google Apps.

Once installed to a company's domain, these third-party applications work like native Google applications. With administrator approval, they may interact with calendar, email, document and/or contact data to increase productivity. Administrators can manage the applications from the familiar Google Apps control panel, and employees can open them from within Google Apps. With OpenID integration, Google Apps users can access the other applications without signing in separately to each. The Google Apps Marketplace eliminates the worry about software updates, keeping track of different passwords and manual syncing and sharing of data, thereby increasing business productivity and lessening frustrations for users and IT administrators alike.

Google says that more than 50 companies are now selling applications across a range of businesses, including:

- Intuit Online Payroll: A small business application that offers business owners a new way to run payroll, pay taxes and let employees check paystubs all within one integrated online office environment.
- Manymoon: The company's free work and project management application for Google Apps makes it simple for businesses and teams to organize and share information including tasks, projects, documents, status updates and links with co-workers, customers and partners.
- Professional Services Connect (PS Connect): This new cloud-based offering coming soon from Appirio, pulls contextually relevant information on people, projects, customers and transactions from a user's domain and surfaces it directly inside a Gmail message so services professionals can make more informed, real-time decisions.
- JIRA Studio: A hosted software development suite from Atlassian enables software developers to flow naturally between Gmail, Google Calendar, Google Docs and other design and development tools in order to better track and manage project issues and workflow.


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