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Appeared on: Wednesday, February 03, 2010
New Ricoh CX3 Comes With Back-illuminated Sensor

Ricoh today launched its latest model in the CX series of digital compact cameras.

The new CX3 features a host of features, this time including a back-illuminated CMOS sensor to deliver better photos in low light environments.

The essential difference between conventional sensors and the CX3?s improved CMOS sensor is its construction. Using a special structure to more efficiently capture light coming through the lens, this new sensor increases sensitivity while also reducing noise. When combined with new noise-reducing technology borrowed from the Ricoh GR Digital III, the result is beautiful images that have maintained their original resolution, tone characteristics and colour saturation, even at night.

A new "scene auto mode" has been added which identifies the image subject and automatically selects the most appropriate scene mode.

Ricoh has also made an effort to increase shooting options with the addition of a 1280 x 720 pixel HD movie function. The CX3 offers a number of aspect ratios including 16:9 which creates images in a size that delivers maximum impact on a wide-screen television.

Among the other key features, the popular dynamic range double shot mode has been further refined. Using this mode, the camera takes two images with different exposures almost simultaneously, then combines the best exposed parts of each image into a final recorded version. With the introduction of the CX3, photographers are now able to specify the tone range to be given priority ? whether it be the highlights or the shadows. Five new settings have also been added to control the dynamic range expansion effect ? choose 'auto' or four levels ranging from very weak to strong. In scenes which include mixed light, for example, a bright sunlit background with people in the shadowed foreground, images are faithfully recreated with the same detail seen by the naked eye.

The CX3 inherits the 10.7x (28-300 mm equivalent) optical wide-angle zoom lens from its predecessor. It offers fast continuous shooting speeds of 5 frames per second, and user-friendly auto focus (AF) functions which automatically respond to subject movement and scene modes including 'pets', 'high contrast black & white' and 'miniaturise'.

Available from February 19, the Ricoh CX3 features an inlay handgrip and is available in black, violet and two-tone grey-pink.

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