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Appeared on: Wednesday, January 6, 2010
CES: Samsung Introduces MP3 Players With Transparent Touch AMOLED Display

Samsung today unveiled two MP3 players featuring the world?s first transparent AMOLED touch-screen display and MyFit wellness management technology with body fat and stress level measurements.

The IceTouch (YP-H1), featuring the first 2-inch, full color, transparent Active Matrix Organic Light Emitting Diode (AMOLED) touch-screen display, functions as a DVD-quality video player, studio quality audio player, an ultra-portable photo album, an FM radio and even a portable storage device. The MyFit (YP-W1), which features the first wellness-promoting technology, helps users monitor stress level, fat thickness, calorie intake and burn, and exercise effectiveness. Both players received a 2010 CES "Innovations Honoree" award and will be on display at the Samsung booth #11026 during the International Consumer Electronics Show at the Las Vegas Convention Center, January 7 - 10, 2010.

In addition to the full-color transparent AMOLED touch screen, the IceTouch features a CPU and Samsung?s own "TouchWiz Sweep" interface, which is designed to provide a comfortable grip and give users new options for interacting with their player.

Audio purists will appreciate the device's new 5.1-channel sound enhancement technology and support for the MP3, WMA, OGG, FLAC, AAC, M4A, WAV and MP3HD audio codecs, and video hounds will love being able to playback MPEG4, WMV, H.264, Xvid and Divx files. The player also continually analyzes and adjusts audio levels to reflect the producer?s intended sound.

The AMOLED screen casing is constructed using a dual-injection molding process and tempered glass and results in a smooth, durable and scratch-proof surface. The IceTouch, which comes in white, can also be individually customized through separately sold color skins in pink, blue, purple and gray.

As the world's first portable media player to integrate wellness management tools, such as stress and body fat levels and customized workout guides, MyFit helps users achieve wellness while enjoying their favorite music tracks. MyFit transcends basic playback of music and videos and enters the realm of wellness information and monitoring. Its unique features reflect the functional and stylistic nature of music enthusiasts while incorporating important applications and information for a fully-customizable device that encourages a healthy lifestyle.

MyFit measures a user's wellness indicators and contains an exercise management program to keep people on target with their fitness goals. A built-in accelerometer automatically tracks calories burned while jogging, and users can record their caloric consumption per meal with the included food calorie database. Additional wellness applications built into the MyFit include a water intake manager and smoking cessation utility.

But more than helping to make consumers healthier, MyFit is a full-featured portable music player that features an FM radio tuner and Samsung's DNSe 3.0 sound enhancement technology. Media playback includes high quality compressed and lossless audio formats, such as MP3, WMA, OGG, and AAC, as well as MPEG4 and WMV video formats.

The IceTouch and MyFit will be available in the first half of 2010 with 16GB and 8GB storage capacity, respectively.



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