Jon Peddie Research (JPR), the industry's research and consulting firm for graphics and multimedia, today announced estimated graphics shipments and supplier market share for the second calendar quarter of 2009.
Graphics chips (GPUs and IGPs) are the leading indicator of the PC market. The GPUs go into a system before it becomes a PC and gets into the hands of the customer.
After the channel stopped ordering GPUs and depleted inventory in anticipation of a long drawn out worldwide recession in Q3 and Q4 of 2008, expectations were hopeful, if not high that Q1?09 would change for the better. In fact, Q1 showed improvement but it was less than expected, or hoped. Instead, Q2 was a very good quarter for vendors ? counter to normal seasonality ? but then these are hardly normal times. It?s clear the channel is gearing up for what it thinks is going to be a robust back-to-school season.
Traditionally, Q1 to Q2 sales decline due to summer vacations and preparation for the fall. This year preparation seems to have gotten off to an early start.
Year to year things were great. Shipments jumped up to 98.3 million units, up 31.3% from last quarter -- and most everyone fared well.
"Things probably aren't going to get back to the normal seasonality till Q3 or Q4 this year, and we won't hit the levels of 2008 until 2010," JPR said. "However, people still need to buy things. Old computers will fail, new employees will be hired and need machines, and of course software upgrades like Windows 7 will be coming along."
JPR is still predicting an upturn in the PC market in Q3 and Q4 and in particular for the graphics market (which serves not just PCs but aerospace and automotive, industrial systems, medical systems, kiosks and POS).
JPR's research also found:
- In Q4 there will be two new operating systems: Apple's Snow Leopard, and Windows 7 which will help stimulate new purchases in the holiday season
- ATI & Nvidia will be introducing new 40nm designs with higher performance, GPU-compute, and surprisingly aggressive prices.
- The worst is over for inventories run down and the channel is now restocking for back-to-school, and the holiday madness.
- And yes, there is pent up demand.
- JPR believe there will be an impact from the stimulus programs worldwide
The research firm plans to release the Q2'09 Market Watch report and will have all the details on this quarter (and every other one back to Q1'04) tomorrow.