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Sony released its latest Blu ray player for entertainment enthusiasts in Europe.

The BDP-S360 delivers 1080p picture quality, with full 7.1 surround sound via a compatible AV receiver. This can be achieved through newly incorporated DTS-HD and Dolby TrueHD decoding capabilities, the first time these features have been made available on an entry level Blu-ray player from Sony.

Sony is also launching three new BRAVIA Theatre systems, the HT-FS3, HT-SS360 and HT-SF360, which provide high definition sound.

The player supports BD-Live(TM) and has USB port meaning that exclusive additional content can also be downloaded from special websites dedicated to movies boasting these features and saved onto an optional USB flash storage device.

Equipped with Sony's Precision Cinema HD Upscale technology, the BDP-S360 can convert standard definition signals to 1080p, providing a near high definition picture via High Definition Multimedia Interface (HDMI).

With its quick start up mode, the BDP-S360 allows you to begin operating your Blu-ray player in just six seconds. Its BRAVIA sync technology enables you to control the player, BRAVIA TV and home theatre system with just one remote control, meaning you can switch all three products with the touch of a single button. Also included is the added functionality of Bonus View, providing Picture-in-Picture capability with certain titles.

Additionally, the BDP-S360 adds Sony's Precision Drive technology, which helps to detect and correct wobbling discs from three directions, supporting stabilisation of the playback of bent or scratched Blu-ray Discs and DVDs. It also supports Deep Colour video output and AVCHD discs encoded with x.v.Color(TM) (xvYCC) technology.

The BDP-S360 also includes those features users have come to love in Sony's Blu-ray range, with 24p true cinema for cinematic picture quality, allowing you to see movies exactly as the director intended them to sound and feel, and, last but not least, the user-friendly experience that is the Xross Media Bar. This final feature provides simple navigation between menus that is head and shoulders above the competition.

Sony's home theatre systems

Designed specifically to complement the BDP-S360, the three new BRAVIA Theatre systems from Sony provide consumers with a choice of performance and design.

The HT-SS360 and HT-SF360 models give consumers the choice of floor-standing speakers (HT-SF360) or satellite speakers (HT-SS360). Both come equipped with a hefty 1000W power output, support High Definition sound when hooked up to a Blu-ray player and are BRAVIA sync enabled.

Sony's home theatre systems provide the capability for Sony's S-AIR(TM) wireless technology. This provides great surround sound experience without any clutter. Both the HT-SS360 and HT-SF360 come with Sony's intelligent DCAC (Digital Cinema Auto Calibration) technology, which makes setting up your speakers easy, by measuring a variety of key factors such as speaker distance, volume and frequency to provide the optimum surround sound for music and movies. When coupled with DCS (Digital Cinema Sound), which enhances the surround sound experience with its Cinema Studio Modes, it all adds up to high-quality surround sound that allows you to experience movies in the way they were originally intended.

The HT-FS3 home theatre system completes the package, providing a surround sound without littering your living room with wires and clutter. It offers FM/AM Radio functionality and 2.1 channels of S-Force PRO Front surround sound. Like the HT-SS360 and the HT-SF360, this home theatre system is fitted with a Digital Media port that enables you to play music stored on MP3 players, computers or mobile phones.