Samsung today unveiled the solar powered full-touch screen phone "Blue Earth", alongside Samsung?s vision for environmental sustainability.
The new phone will be showcased at Mobile World
Congress 2009 for the first time.
Blue Earth is the first solar powered full-touch
screen phone. The phone is has a solar panel located
on the back of the phone that it used for charging.
Blue Earth is also made from recycled plastic called
PCM, which is extracted from water bottles. The
device, including charger, is free from harmful
substances such as Brominated Flame Retardants,
Beryllium and Phthalate.
The latest in a series of eco-friendly products, Blue
Earth comes with a unique user interface which is
designed to draw attention. Simple to set screen
brightness, backlight duration and Bluetooth to an
energy-efficient mode, this new user interface allows
the user to be energy-efficient with just one click of
'Eco mode'. Through the 'eco walk' function the user
can count their steps with an in-built pedometer,
calculating how much CO2 emissions have been reduced
by walking as opposed to motor transport. This
function allows user to calculate the value of this
footprint through the number of trees that have been
The packaging for Blue Earth is designed to be both
small and light, made from recycled paper, and comes
with a 5 star energy efficient charger which uses
standby power lower than 0.03W. As part of the
Voluntary Agreement of European Commission IPP
(Integrated Product Policy) pilot program, Samsung has
agreed to start using rating on energy consumption on
the no-load mode of the mobile device charger.