A new industry association of broadcasters, receiver manufacturers and Internet music streaming providers launching at CES Las Vegas in January 2009.
Streaming media companies have recently joined together to create a
new industry forum called the Internet Media Device Alliance. The
IMDA has been formed with the aim of developing and promoting a set
of open, interoperable standards and device profiles in order to
maximise the growth of a global consumer market in
internet-connected media devices.
It?s clear that the time has come for Internet media device
companies, broadcasters and content providers to join forces to
present a clear message to assure the consumer that Internet radio
products are produced and delivered to a certain industry standard,
states Harry Johnson, Chairman of IMDA.
One of the key activities of the Alliance will be to define a series
of end-to-end technical standards, functions and profiles to
encourage the development of a wide range of Internet media devices.
Other objectives include the promotion of Internet-connected device
technology to consumers and retailers both within and outside the
IMDA. Membership is open to consumer electronics OEMs, retailers,
radio broadcasters, content aggregators, online music service
providers, device manufacturers and technology providers.
Nick Piggott, Head of Creative Technology, Global Radio comments,
"We?re pleased to support the foundation of an industry body that
will foster agreement on technology between manufacturers and
broadcasters, whilst still allowing us to consistently deliver a
competitive content experience to connected media devices."
"The number of Internet-connected media services is rapidly
proliferating, representing a diverse range of offerings including:
broadcast radio stations, personalised music services, podcasts,
on-demand content and on-demand jukebox services," reads IDMA's
announcement. "With so many varied services available, it is
becoming increasingly important for consumers to be able to
confidently purchase a device that works simply and reliably with
their favourite content provider. The IMDA Certification and Logo
programme will provide increased confidence to consumers and
retailers, and allow manufacturers to clearly and consistently
co-market their support for such services."
The membership of the IMDA represents this diverse media
eco-system, including representatives from the leading radio
broadcasters, music services, technology providers and device
manufacturers. In addition to the process of standardising the
technology base, the IMDA plans to bring consistency to the
marketing of internet connected devices, increasing consumer
awareness, understanding and willingness to purchase.
The inaugural meeting of the IMDA coincides with the annual Consumer
Electronics Show in Las Vegas, NV in January.
The decision to form the Internet Media Device Alliance was taken at
the Internet Radio Summit in 2008, which was hosted by the BBC in