MySpace today introduced the 'MySpace Open Platform' 'MySpaceID' and Post-To MySpace, while it also announced its support for Google Friend Connect as a component of MySpaceID.
Ushering in the new structure, MySpace announced an additional roster of partners for MySpaceID. New MySpaceID partners include Vodafone and Netvibes?all of which are currently developing MySpaceID implementations. MySpace is trying to pull it off by making its "MySpaceID," login system compatible with any Web site that wants to embrace it.
Also today, MySpace announced its support for Google Friend Connect as a component of MySpaceID. Google Friend Connect is a service that helps Website owners grow traffic by enabling any Website to provide social features.
MySpaceID, a core product within the MySpace Open Platform, is currently live with implementations including AOL, Flock, Eventful, Flixster, and Yoono among others. MySpaceID consists of two core components: (1) Open Standards ("The Open Stack" including OpenSocial, OAuth, and OpenID) and (2) Google Friend Connect.
MySpaceID allows users to connect MySpace profile data to partner sites, find MySpace friends on a partner site, register on partner sites using their MySpace URL, publish activities from partner sites to MySpace and syndicate activities on MySpace to partner sites.
Today?s 'MySpaceID' announcements were made on-site at the Le Web 08 Conference in Paris prior to the keynote conversation between MySpace?s Chief Operating Officer Amit Kapur and Tech Crunch Founder and Co-Editor Michael Arrington.
MySpace and Vodafone have jointly evolved the OpenSocial standard to enhance the MySpace experience in the mobile environment.
With the roll out of MySpaceID Vodafone's customers can simply link to their MySpace account and share their details, interests, content as well as connect with friends.
Netvibes also plans on leveraging MySpaceID to help its users easily connect with their MySpace friends and share activities with them.
MySpace?s support of Google Friend Connect is a key next step in widening the scope of what MySpaceID can deliver to the average developer. MySpaceID will serve major initiatives such as Vodafone and Netvibes and because of Friend Connect?s ease of implementation it will be more easily accessible to any small developer seeking to make their site more social.
Developers looking for more information on how to use MySpaceID should visit the MySpace Developer Site.
The collaboration between MySpace and Google represents their latest shot across Facebook's bow. MySpace and Google previously joined forces a year ago to promote a service, called "OpenSocial," that competes against Facebook's warehouse of online software programs.
Facebook also is peddling its own universal login service to create more ways for its worldwide users to share their personal profiles and favorite applications wherever and whenever they want on the Web. The privately held company expanded "Facebook Connect" last week after seven months of testing.
Google is keenly interested in tapping into the advertising potential of social networks, but the Mountain View-based company has had little success with its own online hangout, called Orkut.
MySpace already relies on Google to sell some of its ads, so the companies are natural allies.