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Appeared on: Tuesday, September 23, 2008
Samsung unveiled the Emporio Armani Mobile, NIGHT EFFECT.

Designed by Giorgio Armani and made by Samsung Electronics, the Emporio Armani Samsung Mobile will meet the needs of young consumers with active and fashionable lifestyles for whom music is an essential part of everyday life.

Equipped with AMOLED display and a LED light effect on the side of the bar, the Emporio Armani Samsung Mobile, is a sleek and slim music-dedicated mobile. A LED light on the side lights up in a fabulous red, green or blue color every time the user is called, or makes a call.

Its signature illuminating LED around the edge was come up from Giorgio Armani?s trips to Tokyo where he recently opened a ten-storey concept store, the Armani/Ginza tower, which is lit-up on the outside with decorative lights in the shape of bamboo leaves.

The 2.2-inch QVGA AMOLED screen maximizes the user?s visual experience with an unmatched range of hues and deeper, richer colors, providing for an exceptionally vivid view.

The sleek body of the NIGHT EFFECT is designed to provide for a soft-to-the-touch, rubber-like feel and a hair-lined key pad and reinforced glass display offer a simple, yet sturdy elegance. The Emporio Armani logo in metal is prominently adorned on the back with a hidden external speaker.

Along with the outer appearance of the phone, the graphical user interface (GUI) and audio user interface (AUI) including a selection of special Emporio Armani compositions as ringtone, also reflect Emporio Armani?s consistently sophisticated style.

The handset even comes complete with Emporio Armani branded neck strap and earphone for easy, stylish transport and Armani-designed CD-like fabric package case.

The NIGHT EFFECT mobile is a clearly featuring many music-centric features and a user-friendly music-control key, along with the pleasure of music in all popular formats plus FM radio.

Besides listening to music to snapping photos and video with the embedded 3 Megapixel camera, NIGHT EFFECT will satisfy users with the combination of standard 3.5" audio jack, and support for compatible microSD cards plus 120MB internal memory.

NIGHT EFFECT offers an enhanced multimedia experience with fast HSDPA networks. Downloading large files, streaming videos, and even holding video conversations are easier than ever with speeds as fast as 3.6Mbps. With Bluetooth 2.0 and USB 2.0, users also will be connected to a range of peripherals including wireless headsets and mobile printing.

With black and white color options, the NIGHT EFFECT will be available in major European countries from November. After being launched in Europe, the phone will come to South East Asia and Middle East Asia in this year.


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