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Appeared on: Thursday, August 28, 2008
LG to Showcase Smart Living at IFA 2008

LG Electronics will unveil its latest products at IFA 2008 in Berlin from August 29 to September 3.

Under the theme of "Smart Technology and Stylish Design," LG will exhibit an array of products, boasting new features and art-inspired looks.

LG's displays at the show are divided into two booths, one for LG Digital Display and LG Digital Media Company and the other for LG Digital Appliance Company. LG's booth is located at Hall 11.2(Display & Media) and Hall 1.1 (Home Appliance). Highlights of LG's participation at IFA 2008 include:

LG Digital Display Company

- LG Scarlet ( LG7000 )
LG Scarlet 7000 is a feature-packed LCD TV with Intelligent Sensor technology that automatically adjusts the screen brightness to match the ambient light in any room. According to T'V tests, it lowers power consumption by up to 69.5 percent compared to other similarly-sized TVs, and provides viewers a natural looking picture that is easy on the eyes. LG Scarlet 7000 is equipped with Bluetooth connectivity, which allows viewers listen to the TV over a wireless headset without interrupting others, and Invisible Speakers tuned by audio legend Mr. Mark Levinson to give viewers crisp and natural sound quality.

LG Scarlet ( LG6100 )
At just 44.7mm, LG Scarlet 6100 is the world's slimmest LCD TV with a built in digital tuner. Sleek, slim and sophisticated, the LG Scarlet 6100's striking design is a work of art in itself, and is further accentuated by the TV's Invisible Speakers, which create a fully seamless profile. Soft volume and channel buttons are tucked out of the way, but keep control within reach. LG Scarlet 6100's looks are matched only by its technology, which includes a 50,000:1 contrast ratio with TruMotion 100HZ refresh. The viewing experience can be further optimized with Cinema, Sport and Game AV modes.

LG Scarlet ( LG6000)
LG6000, the LG's flagship LCD TV for 2008 gives viewers the ability to precisely calibrate the image. Its full HD TruMotion 120Hz technology eliminates motion blur, even during fast-moving action sequences. For the best sound quality, the LG6000 includes invisible speakers specially tuned by renowned audio expert, Mr. Mark Levinson. TV provides subtle illumination from its back creating a calming effect, while a cutout in the lower part of the bezel serves as a decorative focal point. It and the soft touch sensor make even simple tasks like turning the TV on or off more appealing. LG6000 also automatically adjusts brightness according to ambient light.

This Full HD 1080p-ready PG7000 plasma series delivers a high-quality home entertainment experience in 50- and 60-inch screen sizes. It also has Super Bright Panel to realize a contrast ratio of 1,000,000:1 and provide clarity and brightness while eliminating optical glare with minimal light reflection. PG7000 also has Bluetooth connectivity. Like all of LG's TVs, the PG7000 includes Dual XD Engine and image processing system. The PG7000 series incorporates a slim, elegant single-layer design. It also has a non-reflective internal cell structure to help minimize excessive glare typically caused by harsh ambient light.

As the CES 2008 "Best of Innovations" video display honoree, LG's HD 1080p PG6000 plasma series delivers a high-quality home entertainment experience in its 50-inch screen size. It boasts a single-layer frameless design. Dual XD engine realizes optimal viewing for any kind of video content; LG's Super Bright Panel, it also provides brighter and clearer picture quality.

LG Digital Media Company

Blu-ray Player, LG BD300
The BD300 supports BD Live (BD-ROM Profile 2.0), which enables users to connect to the internet and download video images, subtitles and other data as well as enjoy related quizzes and multi-player interactive games. The BD300 features enhanced picture and sound quality, with 1080p Full HD resolution via HDMI connection. Dolby True HD and DTS-HD are onboard for high bit-rate audio.

Total Network Attached Storage Solution, N4B1 LG's new network attached storage (NAS), N4B1 provides integrated data management and targets home and small business users, going beyond just data sharing to offer advanced data management features including a built-in Blu-ray drive and version management. Available in two- and four-bay configurations, LG's N4B1 accepts hard drives as large as one terabyte. LG's NAS makes it possible to share a single Blu-ray, DVD or CD among many users by creating a virtual disc library. After inserting a disc, the NAS can create and store an image of the disc which is then accessible by all of the users on the network. This not only saves time, but also reduces wear and tear on discs.

2.1 Ch Home Theater System, LG HT33SLG's newest home theater system, LG HT33S, is specially tuned by audio guru Mr. Mark Levinson and delivers pure HD sound quality, all in a space-saving compact design. Utilizing Virtual Sound Matrix technology, the HT33S creates three-dimensional virtual sound effects without distortion or exaggeration. In addition, thanks to LG's technology, even with the unit's 2.1 Ch capabilities, users can feel the same sonic power as 5.1 Ch HTS. LG HT33S also has the ability to convert existing standard-definition DVDs into HD1080p.

Stylish DVD player, DVS450H and DVS400H The DVS450H differs from conventional DVD players. Many models have an unchangeable flat form factor, but the DVS450H can be set up horizontally or vertically, or it can be mounted on a wall. Users can lay it flat or stand it on end, which goes well with flat panel displays. It comes with a horizontal sliding door and touch sensor button as well. The DVS400H stands out with sophisticated smooth curves inspired by traditional Asian furniture. The DVD player sports a glossy piano black finish, and the minimal stylish "gift-wrapped" look matches well with any home. Advanced features include audio CD MP3 ripping and saving files via USB, making listening to music a lot easier.

3G Embedded Netbook X110
The next step in technological evolution from the smartphone, the X110 is leading the next wave of new telecommunication-oriented devices, featuring trendy design and embedded 3G HSPA connectivity. 3G embedded features combined with WLAN 802.11 b/g and 10/100 Ethernet for stable and fast connections means users can communicate and share information any time, any way, any place. The X110 also offers advanced features such as a five-fold increase in storage capacity through its 80GB hard disk drive and its modern and chic design.

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