Toshiba has reportedly decided to compete with the Blu-ray camp with the release of a new series of DVD players that offer high-definition picture quality from regular DVDs.
The report appeared yesterday on The Yomiuri
newspaper, citing unnamed sources at
Toshiba seems to bring the advanced upscaling capabilities of its HD DVD players to its upcoming DVD players. The new players will reportedly feature an integrated circuit that will convert the standard definition DVD video to high-definition, in real time. The players will be also compatible with standard DVDs.
The technology makes it possible to reproduce
high-quality images comparable to Blu-ray video from
current standard DVDs, according to the paper.
Toshiba has not commented on the newspaper's report.
The players are expected to be released by the end of
The planned release of a model compatible with the
current DVD format signifies an effort by the major
electronic manufacturer to recover from a humiliating
setback suffered in March after announcing its decision
to withdraw from its HD DVD business.
Provided that Toshiba will not release players
compatible with Sony's Blu-ray format, the company seems
to be ready to take advantage of the established DVD
market and advertise the new player as an affordable
alternative to the Blu-ray players. The device
would also offer a broader array of content, compared to
the content available in the Blu-ray format.