doubleTwist Corporation, a company founded by Jon Lech Johansen (also known as DVD Jon) unveilled its initial product offerings enabling consumers to enjoy their digital media on the widest possible range of
"When you receive an email, you can read it on your Blackberry, web mail, or Outlook. E-mail just works.
With digital media such as video from a friend?s cell phone or your own iTunes playlists, it's a jungle out
there. It can be an hour-long exercise in futility to convert files to the correct format and transfer them to your Sony PSP or your phone" said Monique Farantzos, co-founder and CEO of doubleTwist.
doubleTwist is introducing a complete solution for sharing media between friends and family as well as
syncing content to popular devices. The initial doubleTwist product offerings include doubleTwist desktop, an application featuring an interface for sharing, consuming and syncing personal media; and "Twist me!," a social network application that allows users to share media directly from their profile pages.
The beta release enables consumers to share media with their Facebook friends and provides sync
support for the Sony PSP, Nokia N Series, Sony Ericsson Walkman & Cybershot phones, LG Viewty, and
Windows Mobile smartphones such as those from HTC and Palm. Apple iPhone users will soon be able
to view content they receive from friends by accessing doubleTwist from their phone?s Safari browser.
The desktop application, which currently works on Windows XP or Vista, is available as a free download
at www.doubletwist.com. A Mac OS version of the desktop application is expected in Q2 2008.
doubleTwist has developed a "plug and play" solution for transferring and syncing media to supported
devices. When a user connects a digital camera, mobile phone or PSP, media files are found and
displayed on doubleTwist desktop. Users select the media they wish to transfer and the application
handles any necessary format conversions. The application also integrates with iTunes, allowing users to sync their music playlists and iTunes music purchases with their Sony Ericsson, Sony PSP, Windows Mobile, LG Viewty, Nokia N series phones and Amazon?s Kindle.