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Appeared on: Wednesday, January 23, 2008
Sub $100 DirecX 10 Graphics Cards by AMD

AMD unleashed the ATI Radeon HD 3400 and ATI Radeon HD 3600 series, the entry-level graphics processors that offer full support for DirectX 10.1, PCI Express 2.0 and DisplayPort.

Ranging in price from USD $49-$65 suggested e-tail pricing (SEP) for the ATI Radeon HD 3400 series and USD $79-$99 SEP for the ATI Radeon HD 3600 series, the new graphics solutions deliver high value to the consumer. Both series deliver display connectivity through DisplayPort integrated into the GPU. As part of the first family of graphics cards built using 55nm process technology, both series also provide high performance-per-watt.

Blu-ray or HD DVD disc playback can be enjoyed at 1080p thanks to AMD?s unified video decoder (UVD) technology found on the ATI Radeon HD 3400 and ATI Radeon HD 3600 series. Home theater environments can be created using the built-in support for six channel (5.1) Dolby Digital surround audio transmission through HDMI. In addition, the ATI Radeon HD 3450 will support fully silent (passive) cooling.



"With the ATI Radeon HD 3400 and ATI Radeon HD 3600 series, AMD is delivering outstanding graphics performance to the mainstream," said Rick Bergman, senior vice president, AMD Graphics Products Group.

Gamers looking for graphics processors that allow for further scalability will find that both series boast ATI CrossFireX, which delivers the option of multi-GPU upgradability. ATI Hybrid Graphics allows users to combine an ATI Radeon HD 3400 GPU with a compatible AMD 7-Series chipset to provide high 3D performance. This essentially allows AMD on-board and add-in cards to work together to render graphics. Full support for PCI Express 2.0 technology allows for twice the throughput of current PCI Express cards.

The ATI Radeon HD 3400 and ATI Radeon HD 3600 series are designed into a significant number of major OEM mainstream and entry-level PCs scheduled to be shipped in 2008.



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