SRS Labs announced today that Korean-based LG Electronics has chosen SRS Labs as their non-exclusive audio enhancement provider.
The new licensing deal with LG Electronics, a long time licensee of SRS Labs, is for use of SRS? TruSurround XT and SRS WOW audio technologies across their entire lines of televisions and monitors through the year 2010.
LG Electronics selected SRS Labs as their audio partner of choice because of the features SRS? patented audio technologies provide to their specialized line of high-end TVs.
SRS TruSurround XT is the most widely implemented patented virtual surround sound technology on the market. It processes multichannel content to create a virtual surround sound experience with added bass and dialog enhancement.
SRS WOW is a patented audio enhancement technology that improves audio performance. It expands the size of the perceived audio image, creating a larger "sweet spot" and incorporates psychoacoustic bass enhancement techniques to enhance low frequencies and their harmonics producing a deeper bass experience.