Microprocessor maker AMD, coming off the heels of its biggest chip
launch in years last week, said on Monday it will sell a processor
with with three cores at the beginning of 2008.
The move by AMD, which until the middle of last year had a leg up on
its far larger rival Intel, could help it garner a bigger portion of
the overall desktop personal computer market, the Sunnyvale,
California, company said.
With the new AMD Phenom triple-core chip, AMD hopes to speed the
adoption of multi-core chips, since sales of PCs with quad-core
chips have been lackluster. Like the quad-cores, the Triple-Core
Phenom will support DDR2 memory, a shared 2 MB of L3 cache and 512
KB of L2 cache per core. The cores will also support Socket AM2+.
By regulating the speed at which each core operates, AMD could
conceivably sell a triple-core chip that has higher performance
metrics than one of its own quad-core chips. The multi-core design
of the upcoming AMD Phenom processor family of products, based on
Direct Connect Architecture, features an integrated memory
controller, accelerating performance for productivity, content
creation, entertainment, and gaming. In addition, this
next-generation architecture includes AMD's Balanced Smart Cache for
rapid access to memory, with a shared L3 cache for higher
performance on multi-threaded software. In addition, Cool'n'Quiet
2.0 technology enables independent frequency adjustments to each
processor core, and the HyperTransport bus and memory controller for
a cooler and quieter PC.
In a new video, AMD's Director of Product and Brand Management,
Leslie Sobon, said that the new Phenom triple-core chip will offer
an alternative powerful CPU solution for end-users and OEMs/ODMs,
priced significantly lower than the company's native quad-core CPUs.
Both AMD and Intel sell single, dual- and quad-core chips to
consumers in the desktop market, with different amounts of memory
and varying performance metrics.
AMD last week launched its quad-core Opteron chip, which had been
code-named Barcelona and was about six months late to market.
Barcelona boasts faster performance, is more energy efficient, and
makes it easier to run multiple kinds of operating system software
at the same time, a feature known as virtualization.