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Appeared on: Monday, August 27, 2007
Hitachi at IFA 2007

At this year?s IFA in Berlin, Germany 31st August ? 5 September 2007, Hitachi will showcase its latest innovations for the consumer electronics industry.

Hitachi will exhibit a range of products and solutions on a 772mē stand in Hall 23, Stand 102. Hitachi will display a number of products that are world firsts, including the world?s first Blu-ray disc camcorder and a one terabyte (TB) hard disk drive (HDD) that can hold more than a million e-books or 250 hours of high definition video.

Digital Media Group, Hitachi Europe Ltd. is launching a new generation of Blu-Ray digital devices. These combine Hitachi?s 'best ever' optical, processor and disc drive technologies in new ways to deliver a range of camcorder, flatscreen and projector solution.

Hitachi will showcase its Blu-ray disc camcorder, the world?s first camcorder to store home movies in 1920 x 1080 Full HD on Blu-ray disc media and provide an end to end Full HD solution from capture, storage to output. Visitors will witness HD as movie makers and programmers intended thanks to the Hitachi?s X-Series ? a new flagship family of 1920 x 1080 HD resolution flatscreens that include 50 and 60 inch Plasmas with integrated 250GB HDDs.

For education and business, Hitachi launches CP-A100/ED-A100 LCD projector ? the first in a new generation of LCD projectors with ultra short throw and high-angle capability ? so it can be positioned just inches from the screen.

The original inventors of DVD CAMs and Hybrid DVD+HDD camcorders, Hitachi is the first to incorporate a built-in Blu-ray 8cm disc burner with the launch of its new Blu-ray disc Camcorder combining a 5.3 Megapixel CMOS image camcorder sensor with the Hitachi Picture Master full HD processor and can playback direct to an HD flatscreen TV using HDMI output.

The Blu-ray disc camorder will join Hitachi?s range of DVD and Hybrid Camcorders which also features the new high capacity Hybrid HDD+DVD camcorders, DZ-HS500E and DZ-HS501E that combine a 30GB HDD with a Multiformat+ DVD burner for up to 23 hours of recording in standard mode and simple, PC free DVD creation.

Showcased for the first time is Hitachi?s X-Series ? a new flagship family of 1920 x 1080 resolution flatscreen iDTVs. The first to feature Hitachi?s Movie FRC ?cinema-to-TV? frame conversion for 'judder-free' action that?s easier to watch; they promise to offer unprecedented levels of realism and texture fuelled by Hitachi?s acclaimed full HD 'Picture Master' processor.

The 50inch 50XRO1 and 60 inch 60XRO1 Plasmas take flatscreen features to a new dimension with the inclusion of a 250GB HDD and twin digital tuners. This facilitates ultra-convenient live-pause, programme planning, recording and playback for a totally integrated wall-mountable viewing solution. The range also includes the 37XO1, a 37inch IPS alpha LCD that offers unrivalled HD viewing and the best LCD viewing angles possible.

Also on display at IFA is Hitachi?s full 2007 range of 1080 flatscreens. This includes the recently introduced T-Series 1080 Plasmas and IPS LCD iDTVs, the first to incorporate Hitachi?s revolutionary full HD Picture Master image enhancing technology; and the H-Series, which raised consumer expectations in the entry and mid-range flatscreen TV market when it delivered 26 and 32inch LCDs, a 'full' HD 37inch LCD and a 42inch 1080 Plasmas at new price-points.

A key focus for the show is Hitachi?s new CP-A100/ED-A100 LCD projector which represents a totally new concept in projector technology. Its unique combination of advanced optics and mirrors creates a short fall and high angle capability allowing it to project undistorted, large-screen images while located only inches away from the screen.

Hitachi Global Storage Technologies (GST) will be displaying the world?s first 1TB HDD at IFA 2007 -- the Deskstar 7K1000 HDD. Hitachi's 1TB HDD delivers high performance and demonstrated reliability, as well as capacity to meet the needs of the digital consumer who wants to create, share and store massive amounts of information.

Hitachi will be demonstrating the Deskstar 7K1000 HDD for consumer PCs, extreme gaming systems and external storage products and the CinemaStar 7K1000 HDD for DVRs and set-top boxes.

The Hitachi 1TB HDD, along with the CinemaStar for slim DVRs, Travelstar for notebook and mobile applications and Endurastar for automotive applications, will be shown in the latest CE applications at IFA. Display Products Group, Hitachi Europe Ltd. will demonstrate its range of IPS LCD technologies, which are suitable for applications including mobile phones, digital still cameras and industrial products. The IPS (in-plane switching) LCD is a horizontal electric field type LCD created by Hitachi. The simple movement of liquid crystal elements revolving in parallel with glass substrates has enabled the production of a wide viewing angle LCD, where changes of colour tone due to the viewing angle or gradation are so slight that the natural picture can be seen from any angle vertically or horizontally. Hitachi will demonstrate the following products at IFA 2007: the BLC Super low power consumption, a new 3D Panel(3D Display), a 2.9-inch WVGA IPS, a Wide and High Definition (WVGA) IPS and a Super Slim(1.29mmt) IPS. Hitachi Software Engineering Europe (HSEE) will present selected products from its ICT range. FX Series is the latest Hitachi interactive whiteboard product available in Europe.

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