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     This story was printed from CdrInfo.com,

     located at http://www.cdrinfo.com.

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Advanced Media, Inc.,the manufacturer and marketer of the RIDATA brand of recordable DVD media announced that parent company RITEK is offering certified HD-DVD-R and HD DVD-RW media.

Advanced Media will provide marketing, sales and distribution of the discs to the United States. The certified RIDATA brand HDDVD-R or RW discs are available for purchase now.

Volume production will begin in the second half of this year as more HDDVD drives enter the market and increase the demand for media.

The RIDATA HD DVD-R medium supports Advanced Access Content System (AACS) AES cryptography, which enables authorized use and prohibits unauthorized copying and distribution.

The RIDATA HD DVD-R or RW optical discs are packaged in a single jewel case, and will be available through selected retailers, RIDATA distributors, and at various online outlets. RIDATA said that both new blue laser media formats are competitively priced.