Google has completely redesigned the product and enhanced the feature set through new email reporting, customizable dashboards, improved map displays, and plain language descriptions to make important information more accessible.
The new version of Google Analytics was unveiled today at the EMetrics Summit taking place in San Francisco.
In the new version of Google Analytics, data is concentrated into combinations of reports, allowing users to make informed decisions about site management and Google AdWords campaigns. Google Analytics tracks the effectiveness of online marketing initiatives such as display campaigns or cost-per-click programs and creates e-mail reports that can be scheduled and distributed to colleagues.
The Google Analytics service is integrated with Google AdWords. Starting today, new users who sign up will get immediate access to the new version. Also starting today, the new version of Google Analytics will be rolled out automatically to existing users over the coming weeks. Current users will still be able to access the previous version as well as the new version for a minimum of 30 days in order to ensure a smooth transition. All historical data will be available in the new version.