Google purchased video game advertising firm Adscape to
expand into in-game advertising, the Internet search
leader said on its Web site on Friday.
Financial details were not furnished.
Video game analysts in February said Google's entrance
into the nascent field of advertising inside ever more
elaborate video games could give the field a big boost.
Microsoft last year paid $200 million to buy in-game ad
company Massive Inc., which has secured deals with game
publishers UbiSoft Entertainment SA, THQ Inc. and Take-Two
Interactive Software Inc.