AMD on Wednesday introduced on the AMD 690 series chipset, the
company?s first chipset to bring together the combined strengths of
AMD CPU and platform technology with the features of the ATI Radeon
Integrating the graphics processor into the 690 chip set means that
PCs based on the chip set will not require a separate graphics
"As a result of the ATI merger, AMD is delivering innovative
platforms for the commercial and consumer markets featuring best of
breed performance, visual computing experience, energy efficiency
and stability," said Dirk Meyer, AMD president and COO.
The AMD 690 series chipset incorporates ATI Radeon X1250 graphics
into its design to ensure The Ultimate Visual Experience for
AMD will offer two versions of the chipset. Both the high-end 690G
as well as the low-end 690V are built in a 80 nm process by TSMC.
Working together, AMD?s chipset, CPU and GPU hardware and software
teams have optimized the AMD 690 platform to provide stability and
image quality and will soon support select platforms in the AMD
Validated Solutions program. Commercial customers will appreciate
the energy-efficient design of AMD 690 series-based platforms, in a
compact package suitable for multiple form factors and
configurations, supporting up to four monitors with the addition of
a dual-DVI ATI Radeon graphics card.
The AMD 690 family is the first AMD chipset with ATI graphics that
supports ATI Avivo technology for smooth video playback and
true-to-life images for all multimedia, including high-definition
content. The AMD 690 series chipset also provides more display
choices than any other chipset today, being the first chipset with
integrated HDMI and a separate DVI output. Protected content can
also be played through on-chip HDCP support. In addition, both
chipsets also share support for DirectX 9, Shader Model 2.0,
acceleration for H.264 and VC-1 HD video, as well as the connected
SB600 Southbridge with 10 USB and four SATA ports as well as
support for PATA-based hard drives.
The new AMD 690 series chipset is also a new addition to the AMD
Better by Design program. Launched earlier this year, the Better by
Design program is an industry-wide initiative highlighting
outstanding performance and superior technologies in PCs designed
by global OEMs.
The AMD 690 series chipset will be widely available from AMD
partners, including Albatron Technology Co., ASUS, Biostar, ECS,
ELITEGROUP COMPUTER SYSTEMS CO., LTD, EPoX Computer Company,
Foxconn Technology Group, GIGABYTE United Inc, Jetway Info Co.
Ltd., MSI Computer Ltd., PCPartner Ltd. and Sapphire. In addition,
numerous system integrators are on board including Atelco, Bas
Group, Formoza, Multimedis, Onda, PC Box, Seethru, Systemax, Unika,
Unika Multimedia and ZT Group.
AMD seems to be ready to position the new RS690 chipset against
Nvidia. The company puts the RS690 right against Nvidia's MCP61,
while it claims that it will outrun not only Intel, but also Nvidia
in video quality and benchmarks.