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Appeared on: Monday, October 09, 2006
Shuttle lowers the curtain on CeBIT 2007

Shuttle announced it would no longer to be represented through its own stand at CeBIT 2007.

Instead, Shuttle will look to other means for approaching dealers and customers in the future.

"We proudly look back on more than 15 years of successful cooperation with the "Deutsche Messe AG" in Hanover," said Melanie Liu, Head of Marketing, Shuttle Computer Handels GmbH, adding: "We have decided to pursue other avenues of communication and marketing in 2007." In the future Shuttle intends to approach specialised dealers more actively, and promote new products by means of individual training courses. Complementary to this, Shuttle also plans to hold its own events and to visit in-house exhibitions.

"Unfortunately over the past few years we have experienced some difficulty in reaching key decision-makers at CeBIT," explained Melanie Liu. As a result greater emphasis will be placed on marketing activities at localised events.


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