MediaMax unveiled a new version of its content protection components for audio CDs.
This newest patent-pending passive technology contained on the MediaMax
CDs is claimed to make it even more difficult to
bypassed or "hacked". The company said that the new form "passive
protection technology" is be Redbook and Bluebook compliant, which means that it would not lead to
incompatibility and playability issues. In plain English, that means that
CDs containing the MediaMax content protection and enhancement
technology can continue to carry the "Compact Disc Enhanced CD"
compatibility logo.
Eric Vandewater, SunnComm's chief technology officer, explains, "No
company has invented a bullet-proof copy protection solution that
continues to provide 100% playability on all consumer CD and DVD
devices. However, this patent-pending component will now make it
substantially more difficult for those wishing to make unauthorized
copies to improperly copy or share protected music on a MediaMax CD,
without compromising playability. This increased level of copy
protection security requires no additional hardware or other production
facility modifications during the replication process. In the past, with
other technologies, required upgrades at the replication facility always
represented significant additional expense and training. Without the
need to add equipment and modify processes at each replication plant
employed by our record company customers, worldwide rollout of the
MediaMax product can be lightning quick and economical. I believe there
is nothing commercially available today that compares to our current
MediaMax offerings."