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Appeared on: Thursday, June 23, 2005
New Sony WEGA HDTVs

Sony's new Grand WEGA 3LCD HDTV models are now shipping throughout the United States.

Sony's new Grand WEGA HD models -- the KDF-E60A20 (60-inch), KDF-E55A20 (55-inch), and KDF-E50A10 (50-inch) -- begin shipping this week. Additionally, the KDF-E42A10 (42-inch) model will ship in late July.

Sony's KDF-E42A10 (42-inch) and KDF-E50A10 (50-inch) models feature a new design with a thin dark black bezel, a compact body (approximately 14 -16 inches deep) and invisible speakers located at the bottom of the set.

Sony promises natural color reproduction and exceptional brightness levels due to 3LCD technology with 1280 x 720 native 720p resolution. Additionally, since 3LCD technology simultaneously projects three full-time red, green and blue images, there is no color breakup or "rainbow effect" that may cause eyestrain or visual fatigue.

The new models also deliver excellent contrast with Sony's Cinema Black Pro technology. This process enables the displays' advanced iris shutter to automatically open and close according to the incoming signal level. This creates brighter whites and better contrast in dark scenes.

The other new Grand WEGA models -- the KDF-E55A20 (55-inch) and KDF-E60A20 (60-inch) -- utilize a proprietary LCD Optical Engine with Sony's WEGA Engine system to deliver detailed picture quality from any compatible video source by minimizing the digital-to-analog conversion process. These models also incorporate 3LCD panel technology and deliver 1366 x 768 screen resolution, which is more than a native 720p capability.

All four new models provide access to Sony's WEGA GATEon-screen guide, which with a push of a button enables you to perform a variety of tasks intuitively on a simple control panel.

Shipping now, the KDF-E60A20 is available for about $3,500 and the KDF-E55A20 for about $3,000. In July, the KDF-E50A10 and the KDF-E4210 will be available for about $2,800 and $2,300, respectfully. The models will soon be available direct from www.sonystyle.com and at SonyStyle stores found in select shopping malls nationwide.


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