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     This story was printed from CdrInfo.com,

     located at http://www.cdrinfo.com.

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Memorex Products, Inc., the U.S. distributor of the well-known Memorex branded media products announced today its second generation of DVD Recordable media will be available in August.

The leader in retail digital media, Memorex entered the recordable DVD media marketplace in late 2000. Significant DVD recording drive introductions aimed at professionals and consumers have occurred this year. Memorex will offer media that will be compatible in these new devices that utilize either DVD-R or DVD-RAM blank media formats.

The DVD-R version of the product will hold 4.7 GB of data packaged in a single configuration and carry a suggested retail price of $19.99. The DVD-R disc is a single-sided, ``General Use'' type with write-once capability. Of the two types of DVD-R media (General Use or Authoring), General Use will be compatible with most new Video DVD-recorder/players and newer DVD-R computer writers. Authoring type media requires a finer width reading and writing laser and is not compatible with General Use media. Memorex DVD-R 4.7GB packages will be clearly marked ``General Use 650 Nanometer'' for the laser width and ``120 Minute Video'' indicating the recording time capacity of standard or NTSC video.

The DVD-RAM products will be offered in a single-sided 4.7GB and double-sided 9.4GB formats. Both will be packaged in single configurations and carry suggested retail prices of $34.99 and $39.99 respectively. The 4.7GB DVD-RAM media is contained in a Type 2 cartridge, denoting that it is removable. The 9.4GB DVD-RAM version is contained in a Type 1 cartridge and is designed for drives that will accommodate usage with the enclosure. Both Memorex DVD-RAM discs allow over 1000 rewrites and will be clearly marked for capacity and cartridge type.

``We believe that there is quite a bit of 'pent up' market demand for DVD recording,'' stated Michael Golacinski, president of Memorex. ``We've seen our customers buying hundreds of recordable discs for their computer writers via their support of our CD-R spindle packs. The consumer's appetite for a higher capacity recordable media format continues to grow. With the recent introduction of consumer-priced DVD drives, available streaming audio and video from the Internet, better quality digital satellite and cable content and competitively priced digital cameras and camcorders, demand for recordable DVD will expand dramatically over the next few years,'' continued Golacinski.