Panasonic today unveiled its new line of VIERA series digital high-definition flat panel TVs. The line
includes three plasma and six LCD TVs ranging from 19 to 50 inches in screen size. The new
models will be available in Japan on May 1, 2005.
Mr. Shunzo Ushimaru, Director, Corporate Marketing Division for Panasonic Brand in Japan, said,
"We have addressed challenges associated with plasma and LCD TVs. Our new plasma TVs use
much less power to bring the movie theater experience in living rooms and our LCD TVs display
crisper fast-moving images by significantly reducing the 'trailing effect.' We were able to achieve
these improvements thanks to our own 'black box' technologies and integrated production including
such core components as image processing chips and display panels."
The VIERA TH-50PX500, TH-42PX500 and TH-37PX500 plasma TVs all feature Panasonic's latest
PEAKS (Picture Enhancement Accelerator with Kinetic System) technology incorporating a new
plasma panel, deep black filter and real black drive system. The deep black filter attached to the
front protection glass reduces light transmittance, effectively suppressing external glare and
reflection. The real black drive system has realized a high contrast ratio of 3,000:1 in the dark
environment, creating deeper and richer blacks.
The new plasma TVs provide superb picture quality for the home theater entertainment in living
rooms, where a typical luminance level is about 150 lux. Panasonic's proprietary technologies also
save annual power consumption by up to 35 percent compared with the predecessors, PX300
The TH-32LX500 and TH-26LX500 LCD TVs offer quick motion picture response and high contrast
images that remain consistent at all viewing angles. The new PEAKS processor features a clear
focus driver that reduces the image persistence to 7.8 msec, an improvement of 50 percent over
the previous models. The advanced LCD AI technology makes bright scenes sharper and black
scenes darker by automatically detecting the input signal brightness level and adjusting the
backlight in real-time. The IPS (In Plane Switching) panel allows a bright and uniform picture over
wide 176-degree horizontal and vertical viewing angles. With these LCD TVs, high-speed car
maneuvering by the Panasonic Toyota Racing team at the Formula One Grand Prix can be seen
clearly and vividly from any seat of the living room.
The VIERA PX500 and LX500 series have an SD Memory Card slot allowing MPEG4 recording
onto an SD Memory Card while digital double tuners allow simultaneous recording and viewing of
two different programs. The series has intelligent TV program guides, a universal design based
easy-to-use remote controller, digital photo playback for viewing still photos, an HDMI terminal and
an RGB signal input terminal for direct connection of the display to a personal computer.
The VIERA LX50 LCD TVs, available in 32, 26, 23 and 19 inches, lead the industry in energy
efficiency and include a high quality video signal processing circuit to provide sharp images with
high contrast. The 32 and 26-inch models feature an IPS panel. All the LX50 models are equipped
with an SD Memory Card slot allowing access to digital still photos stored on SD Memory Cards.
All the nine new models receive the three types of digital broadcasting services on air in Japan,
Broadcast Satellite (BS), 110-degree Communications Satellite (CS110) and terrestrial
broadcasting, in addition to analog terrestrial broadcast that should cease by 2011.