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Four and five megapixel digital cameras that are high on performance and low in complexity

Fujifilm today announced the FinePix A345 Zoom and A350 Zoom: two simple-to-operate four and five megapixel resolution cameras, with a neat, compact design, high quality 1.7 inch LCD screen and 3x optical zoom lens.

Following in the footsteps of their predecessors ? the hugely popular FinePix A330 and A340 Zoom ? these models offer exceptional power and value in a new and improved design. Whilst the entry-level category can often mean that corners are cut on build quality and feel, anyone who handles these cameras will be pleasantly surprised by their compact solidity.

Although simple in conception, the FinePix A345 and A350 Zoom still boast bags of photo power ? with one-touch, fully-automatic operation that includes easy navigation for beginners and enough megapixels to allow images to be printed as enlargements without loss of quality.

These competitively-priced new cameras are sturdy but stylish, with smooth metallic casing and a high-quality finish. What?s more, their low power consumption (operating on standard AA batteries) and compatibility with xD-Picture Card format, makes them a great choice for anyone concerned about having a system that will work well into the future. Furthermore, PictBridge compatibility allows the user to print directly without the need for a PC or Mac.

FinePix A345 Zoom features at a glance:
? 4.1 effective megapixels
? High quality 1.7-inch LCD monitor for clarity and detail
? 3x optical zoom lens
? One-touch, fully automatic operation, with easy navigation for beginners
? Highly efficient energy consumption: uses 2 x AA-type alkaline batteries (or rechargeable batteries)
? Movie capture of 15 frames per second with monaural sound
? xD-Picture Card providing large storage capacity, lower power consumption and fast write speeds (currently available in 16MB to 512MB capacities)
? PictBridge compatible for direct printing without a PC

FinePix A350 Zoom features at a glance:
? 5.2 effective megapixels
? High quality 1.7-inch LCD monitor for clarity and detail
? 3x optical zoom lens
? One-touch, fully automatic operation, with easy navigation for beginners
? Highly efficient energy consumption: uses 2 x AA-type alkaline batteries (or rechargeable batteries)
? Movie capture of 15 frames per second with monaural sound
? xD-Picture Card providing large storage capacity, lower power consumption and fast write speeds (currently available in 16MB to 512MB capacities)
? PictBridge compatible for direct printing without a PC

Adrian Clarke, Director of Photo Products, Fujifilm, said, ?More often than not, entry-level digital cameras lack the ability for photography newcomers to get the most out of them. By building on a successful formula of simplicity, optical precision and great image quality, Fujifilm has created the FinePix A350 and A345 Zoom - two desirable and affordable cameras capable of producing exceptional images, whatever your ability.?

Availability & pricing
The FinePix A350 and A345 Zoom will be available in the UK from retailers in March 2005. Pricing will be announced nearer to the date of retail launch.