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Appeared on: Monday, September 13, 2004
Silicon Optix REALTA Chip Brings Hollywood Quality Video To The Home

Silicon Optix Realta with HQV technology, a powerful and fully programmable single-chip video processor that brings Teranex?s Hollywood Quality Video to the home entertainment and professional large-area digital display markets.

ter three years of collaboration between Silicon Optix and Teranex, the highly anticipated end result is now unveiled,? said Paul Russo, chairman and CEO, Silicon Optix. ?The Realta chip incorporates revolutionary technologies that will drive the next wave of digital video processing, and is targeted to set a new standard in video quality.?

Teranex?s co-founder Jed Deame added ?Realta?s HQV technology matches, and in many cases exceeds, the industry leading video processing seen in the $60k Teranex 3RU Xantus system, dramatically raising the bar for home theater picture quality.?

The Realta chip combines Teranex?s trillion operation per second broadcast quality video processing with Silicon Optix?s proprietary geometric scaling technology to create a new standard for image quality, a standard Silicon Optix is calling ?Hollywood Quality Video?, or HQV.

HQV Powered by Teranex Has a Proven Reputation

Realta?s Hollywood Quality Video isn?t ?just another video processor?. Its core technology includes Teranex?s software algorithms that have been refined through 100,000 hours of content verification over the past six years by hundreds of the most demanding customers world-wide ? the ?Golden Eyes? of Hollywood post production and broadcast including NBC, CBS, ABC, FOX, WB and Turner networks.

"We distribute content for 25 network feeds, 24 hours a day, 7 days a week. Where up-conversion is involved, it is important to us that it results in the highest possible image quality. After comparing the up-conversion results of equipment from a number of manufacturers we selected the Teranex product," said Ron Tarasoff, vice president, broadcast technology and engineering, Turner Entertainment Networks.

Teranex?s video processors are often referred to as the ??dream system? by home theater enthusiasts, who say, ?If I could afford it, I would buy it.?

?With Realta?s HQV technology, consumers for the first time will be able to afford Teranex?s video processing excellence that the Hollywood community has enjoyed for years,? said Dennis Crespo, VP of marketing, Silicon Optix. ?As the Realta chip is integrated into home entertainment products the HQV logo will rapidly come to be synonymous with the very finest video display quality possible.?

The Fully Programmable Advantage

Today?s hard-wired video processing chips attempt to support all types of displays with fixed ?average? values and that consequently deliver ?average? picture quality for all of them. Realta?s programmability allows consumer electronics (CE) manufacturers to keep pace with newly developed content and optimize image quality for different types of display technologies such as Plasma, LCD, DLP, HTPS, D-ILA and LCOS.

?By adding simple networking to consumer electronics products that use Realta processors, manufacturers can upgrade their user base with new image processing software, essentially future-proofing the image quality and compatibility of their products,? said Crespo.

Realta?s Hollywood Quality Video Processing includes:



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