"Iomega is proud to bring the benefits of the new Iomega REV drive to the Mac OS X users in a high-performance FireWire design," said Werner Heid, president and CEO, Iomega Corporation. "For computer enthusiasts and small and medium-sized businesses, the native FireWire REV drive, created specifically for Apple users, opens up a whole new world of possibilities for easy transporting and archiving of large files, as well as transforming the backup process."

The Iomega REV drive, launched in April, is already available in USB 2.0 and internal ATAPI models, with SCSI and Serial ATA models planned for later this year. The Iomega REV drive was recently honored with a "Best of CeBIT America" award for personal hardware.

The REV drive delivers exceptional read-write performance of up to 25 MB/sec. (maximum native transfer rate), much faster than writable CD or DVD alternatives. REV disks are smaller than a deck of playing cards (10 x 77 x 75 mm) and with 35GB of storage capacity on each disk, REV disks have more than seven times the capacity of standard DVD discs. With drag-and-drop random access technology, REV drive users can copy and transport files in seconds.

The new REV FireWire drive features a distinct two-tone design in white and light grey specifically created to coordinate with other Mac peripheral products. In addition, each REV FireWire drive ships with one Mac-formatted REV disk, which can be easily reformatted for PC users, providing a complete out-of-the-box solution. All users will appreciate that the new REV FireWire drive is bus-powered for convenient use without a power supply.