The consumer electronics giant announced two products late Wednesday: the $400 20GB Network Walkman NW-HD1 and the $500 40GB Vaio Pocket VGF-AP1L. Both players will be available in fall for use with the Sony Connect music download service, which was launched in May. The devices and the service will make Sony the latest to compete with Apple Computer's iPod and iTunes products. Sony's belated arrival compares poorly with its historical leadership position in the portable music player business, said Susan Kevorkian, an analyst with research firm IDC.

"The industry has been waiting for them to come out with jukebox devices," Kevorkian said. Apple launched its iTunes music download service and iPod devices in April 2003.

Sony's new players join a growing list of devices that can be used with the Sony Connect music service, which executives feel gives them a larger target audience.

"We have the broadest array of portable audio products...we have a complete line of devices at different prices for different lifestyles, collectively leaving us in a strong position," said Rick Clancy, senior vice president of corporate communications at Sony Electronics.

Even the two new devices target different types of consumers. At the current prices, Sony's new players are high-end devices.

The Vaio Pocket is for the enthusiast who is looking for a media player, Clancy said. The device's 2.2-inch color screen allows consumers to display photos and album covers while playing music. Consumers will also be able to offload photos from a Sony Cybershot digital camera to the device, making it a repository for digital content other than music. The device will connect to a PC or camera via a USB 2.0 connection. The device will come with a lithium-ion battery and a LCD remote control that attaches to headphones. The Vaio Pocket will be available in September.