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Wednesday, September 17, 2003
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Xbox expands online gaming empire
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Microsoft has been talking up the prospects for its Xbox online gaming service in Europe.
At a media event in Nice, France, Microsoft said that 50,000 people had signed up to its Xbox Live
gaming service since its launch in eight European countries six months ago.
It also announced plans to extend the service to six more European countries by the end of October
and offer free trials to try to tempt gamers.
Microsoft is keen to promote its dedicated online gaming service, seeing it as a key way to get
more people to buy its Xbox console.
It is planning a major marketing campaign based around the idea of video games as social
experience.
Looking to the future, Microsoft is now aiming to build on this by launching the service in six
more countries at the end of October - Austria, Denmark, Finland, Ireland, Norway and Switzerland.
In an attempt to attract more gamers, the software giant also announced plans to offer free
two-month trial subscriptions with selected games and allow players to pay a monthly fee of 4.99
pounds or an annual fee of 39.99 pounds.
Microsoft is competing with Sony for the hearts and wallets of gamers. Sony has also recently
ventured into the world of online gaming for its PlayStation 2, which is by far the best-selling
console in the world.
Xbox is trying to seize the lead in online gaming, promising to have more than 50 Xbox Live games
on the sales for Christmas, with more in 2004.
Among the key games Xbox is counting on for the holiday season is the third in the Rainbow Six
action series, which will allow 16 gamers to play in the same game.
Next year, it is pinning its hopes on the sequel to the best-selling stealth game, Splinter Cell.
Xbox officials have described Splinter Cell: Pandora Tomorrow as the first multi-player stealth
game.
At the media event in Nice, dubbed XO3, Microsoft also announced it had signed a deal with game
makers Epic to create titles for its console. |
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