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Tuesday, August 26, 2003
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SecuROM and new exclusive n-CD solution
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SecuROM by Sony DADC is the new leader in copy protection solutions for the Interactive Games Industries. Moreover, the exclusive n-CD concept offers added value only for the legitimate owner of the original game. Secure Unique disc identification technology ensures that these premium features are exclusively reserved for only only oneone user of an original disceach.
The n-CD concept is the next step towards one-to-one marketing allowing the addition of value to
conventional optical media. It connects existing games content on CD-ROM media directly with
specific websites on the internet. This solution developed by Sony DADC guarantees the user the
advantage of accessing specific bonus features that are directly linked to an original CD. By
pairing a secure web linka Secure Web Link together with the unique identification number, only
original CDs are granted access to specific websites and to specific premium content. The premium
site is a vehicle to rewards users with promotions or cash-value benefits. Current ideas are to
offer consumers access to bonus content, such as add-ons, or to install a bonus system comparable
to an airlines frequent flyer program. Therefore, the consumer is receiving a true cash value for
his purchase, says Bernhard Wiesinger, Product Manager at Sony DADC. In the games business the
n-CD concept is a tool to build consumer loyalty, use the data for effective customer relationship
management, increase the attractiveness of the Original and offer a purchase incentive for future
releases.
The n-CD technology already has proven successful, forming the basis for the Privilege Disc which
offers previews of unreleased computer games. Exclusively reserved for beta-testers and
journalist, this privilege n-CD holds the key to unlock SecuROM protected pre-release software of
certain publishers. Entailing more than just copy protection, the Privilege Disc grants owners of
the original exclusive access to online bonus content, which is not accessible otherwise. The
Privilege n-CD is based on three pillars: SecuROM for copy protection, Postscribed ID (PID)
technology for the unique number on each disc and a Secure Web Link that enables the privileged
web access. Furthermore, Sony DADC was recently able to apply the n-CD concept to the first games
title TDK Mercedes World Racing which will be out in stores by September. |
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