Pioneer considers selling video content unit to Dentsu

Monday, June 23, 2003

Pioneer considers selling video content unit to Dentsu

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Audio equipment maker Pioneer Corp. is in talks with ad agency Dentsu Inc. to sell a majority stake in a wholly owned subsidiary that produces and markets DVDs and video content. Pioneer is considering selling more than 51% of its shares in Pioneer LDC Inc. for several billion yen, according to Asian sources.